AGENCY 241
Agency 241 is a student-run marketing consulting agency that promotes professional development and team-building skills by competing in case competitions and providing marketing services to our sponsors. Our mission is to apply what is taught in the classroom to real-world situations. Members of Agency 241 have the opportunity to network, get creative, and build their portfolio. Each semester, Agency 241 will enter a case competition where we will employ our creative and management capabilities while working in a fun, innovative, and collaborative environment.
For companies who decide to sponsor AMA and become Platinum Sponsors, Agency 241 will provide them with our marketing services. Through CSULB we have access to Qualtrics, a private research software company, and IBISWorld, the world’s largest independent publisher of U.S. Industry research. Using these tools in addition to our "AMA"-zing creative team in Agency 241 we will provide written reports for Platinum Sponsors that will include:
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Industry Analysis
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Company Analysis
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Competitor Analysis
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Target Market Research and Analysis
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Possible Marketing Tactics
For sponsors who decide to become Gold Sponsors, Agency 241 will provide a brainstorm of potential marketing tactics: gorilla marketing, events, print media, social networking, etc. These creative concepts will be formatted into a written report for our Gold Sponsor.
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For professionals, corporations, or small businesses that are interested in becoming a sponsor of AMA, please email csulbama@gmail.com
Want to stand out from others? Want hands on experience? Want to expand your portfolio?
Agency 241 is looking for enthusiastic AMA members to join! You must be an AMA Member and also an undergraduate student.
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If you are interested in getting involved with Agency 241 and are a member of AMA, contact our Executive Directors: Crystal Sida or Jeannine Aguilar (csulbama@gmail.com)
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Department Descriptions: Click Here
Director Application: Click Here
Member Application: Click Here