ABOUT US
What is AMA?
The American Marketing Association is an organization made up of more than 38,000 professionals, professors, and students who are leading the practice, teaching, and development of marketing worldwide.
It provides resources, education, career and professional development opportunities. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
Who are we?
The California State University, Long Beach (CSULB) chapter is one of 323 active collegiate chapters of AMA across the United States and internationally, including Canada, Mexico, and Puerto Rico. Every semester we continue to increase our membership, as well as remaining a successful and dynamic organization on campus and within the community. A strong focus is placed on community service and fundraising, as well as hosting activities such as Marketing Week with professional speakers. We also help students with professional development by offering internships and providing real-world marketing experience with our student-run agency, Agency 241.
All collegiate chapters will join together in New Orleans, Louisiana, for the 39th Annual International
Collegiate Conference. A network of over 1,000 students and their faculty advisers gather to learn
about career paths within the marketing field from representatives from top companies and
celebrate their AMA chapters and accomplishments.
Mission Statement
The mission of the California State University, Long Beach American Marketing Association (AMA) is to compliment the university’s academic curriculum by providing our members with real world marketing practices through means of
direct communication on several communication platforms
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extensive networking
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professional development workshops
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committee involvement
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organizing a student-ran marketing agency
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gathering a diverse range of speakers
Vision
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Dedicated and involved AMA members.
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AMA valued as a vital contributor to the campus and local community.
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Connecting students to the professional business world.
Values
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Diversity – embrace the creativity, ideas, strengths, and experiences of each AMA member.
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Integrity – maintain a professional standard that is both ethically and socially responsible.
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Service – provide beneficial cost-effective services to students that promote growth and exposure to the professional business world.
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Teamwork – promote relationship building, cooperation with campus and community, and open communication